You’ve probably heard the term “search engine optimisation” (SEO) regularly. Knowing how to optimise for search engines can give you an invaluable weapon in the fierce world of online marketing. The benefits of SEO are measured in useful traffic through your site: the online footfalls of customers coming through your virtual doors.
Search engine optimisation is the art of getting the major search engines to list your website high up in the SERP (search engine results page). It’s important because the only people that will ever find your site, if the search engines don’t bring it in on one of those high up pages, are people who either stumble across it, or people you have told to go looking for it. There are millions of websites out there, and hundreds if not thousands of them are selling the exact same thing as you. SEO gives your site a good shot of being the one out of all those hundreds or thousands that an end user chooses to buy from.
What is SEO? SEO is the practice of altering the content and programming of your whole site so that search engine brings it up on those magic first two pages. What are the benefits of SEO? All the custom you can handle, as opposed to an empty inbox and no visitors.
Anyone with a website and something to sell wants to know how to SEO. IN order to SEO properly you need to attend to all areas of your site: its programming, its functionality, the order in which files are saved and folders arranged, the content of the text on all the pages. Ensure that the internal headings structure of all your content is nested using the convention Heading 1, Heading 2 and so on – with Heading 1 denoting the most relevant content, Heading 2 the content that follows, and so on. Make sure that the conventions you use for file naming are both descriptive and keyword oriented and that your site’s net-wide presence is strengthened and sponsored by hundreds of inbound links, comments, and inclusions in all forms of social media, blogging site and filesharing platform.
Anyone looking to reap the benefits of SEO must have a basic understanding of link baiting, of community creation and of recommendation. You can learn most of this directly from the Internet. Check out blogging sites and forums devoted to SEO. Take a look around Google’s own developer tools section. You will find an excellent keyword tool in there (which you can use without having an AdWords account) that will be very helpful in determining what key words and phrases you should be optimising for. You will also find several home grown programmes out there for download, which can help you analyse the web competition for any given keyword. The software looks at the number of backlinks for a keyword or phrase that are already associated with web pages: showing you where there may be a profitable gap in the market.
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