Making The News: Online Press Releases

The Internet has revolutionized many forms of communication, including the press release. Press releases used to be distributed through the electronic media and analysts. Now you can write a press release and immediately distribute it to various online stores, making it visible to suppliers, competitors and, most importantly, your potential customers. Before writing, identify the goals and beneficiary - thus helping to create a concise and useful to a press release.

Popular news (Google News and Yahoo News, among others) tend to rank high and new releases means more visibility and traffic potential for you and your business. Use words wisely and in key areas of your press release - title, summary text, under the title, body text and the text of your link. To increase the rate of clicks, add images and video to your press release to make it more attractive. Make it easy for readers to share your press release (you can use ShareThis, or similar tool) with others via Facebook, Twitter, Digg and other social networks - which will help optimize traffic.

Posted in: Press Release